One of the defining phenomena of the contemporary transformation of the world as we know it, is the global access to the internet.
The lovechild of the World Wide Web is social media, which comes in many forms, including blogs, forums, business networks, photo sharing platforms, social gaming, microblogs, chat apps, and, not least, social networks. The power of social networks, so that the number of worldwide users is expected to reach some 2,95 billion by the year 2020, about a third of the world’s population. An estimated 650 million of these users are expected in China alone, and about a third of a million from India. The region with the highest penetration of social networks is North America, where about 60 percent of the population has at least one social account. Starting in the year 2016, 78 percent of the population of the United States, a social-networking profile.
Leading social networks in General, a high number of user accounts or strong user engagement metrics. For example, Facebook is the first social network with over 1 billion monthly active user mark, and from the first quarter of 2017, more than 1.94 billion MAU in the world. Shortly after its introduction, relative newcomer Pinterest is the fastest independent site in history to reach more than 10 million monthly unique visitors, but still lags behind other strong players, such as photo-sharing social network Instagram or microblogging platform Tumblr.
Despite the ubiquity of social networks, market potential is increasing as not only users, but also user engagement. 4. Quarter of 2015, the average daily time spent on social networks by users in Brazil and the Philippines, more than 3 hours, while in the United States, only clocked in at almost 1.7 hours per day. On average global internet users spend 109 minutes a day surfing in social networks. This calls for global brands and their marketers to take advantage of that time and place on the screen to promote various products and services via social media marketing or social advertising.
Recently, social networking has shown a significant shift in the direction of mobile platforms. Smartphone and tablet apps as well as mobile web access, and facilitates the constant presence of mobile-first or mobile-platforms like Twitter, Instagram, or Snapchat. In addition, you have the profile of location-based services like Foursquare increased and enabled users to easily access visual blogging sites like Tumblr and Pinterest via tablet. But the undeniable market leader of mobile social networking is, once again, Facebook. From the fourth quarter of 2016, over a billion Facebook users access the social network exclusively via mobile phone.